Telling Your Story

We believe in the power of storytelling.  As customers, we are drawn to products and services that tell us a great story.  We connect with the characters, we see ourselves in them – same dreams, same goals, same vision, same beliefs.

In today’s noisy and very busy world connecting with a customer gets harder and harder. Storytelling is how you can do that and do it effectively.  As humans we are drawn to stories – we’ve been telling and listening to them for over 2000 years.  Science has also proven that emotion sells and that having positive emotions about a brand or company have a huge influence on customer loyalty. In fact studies have show that when people make decisions about brands and companies, people use emotions more than facts.

These are a couple examples of incredible storytelling:

Evan from Sandy Hook Promise – Released online December 2016 it has 11,518,230 views

Wheels from Canadian Tire

Budweiser “Stand By You”

John Lewis Christmas Advert 2014 – OFFICIAL-  #MontyThePenguin

What does all this mean for your business/organization?  Here are five key takeaways that you can use when you start to develop your brand story:

  • Stories have heroes with wants, needs and emotions.
  • You are not the hero of your story – the customer is.
  • Your hero will need a guide.
  • Keep it simple.
  • Be human.

These takeaways will get you started on the path to creating a brand story that will connect and engage your customers. They will be drawn into the story, connect with your business and want to be a part of it.

RobinTelling Your Story