We are Janice and Robin

We believe in the power of story. As fearlessly creative digital communications consultants we believe that the best person to share yours is YOU.

For 20 years, we’ve helped leading non-profit, corporate and B2C clients discover the relevant, compelling parts of their business that help them turn engaged supporters into loyal ambassadors.

While Janice’s focus is on strategic thinking, Robin’s is on analyzing and learning about emerging digital technologies. When you work with us, you’ll discover how a compelling, agile and measurable social media strategy can help you forge connections with current and potential customers.

Janice Arnoldi


I’m a storyteller and communicator. With 30 years of experience in journalism, corporate communications, public speaking and digital communications, I have the knowledge to help you find your story and share it so your audience takes action.

Robin McPherson


I’m a lifelong learner at heart who’s always looking at new digital communication tools and how we can apply them to different situations and clients. I analyze, research and study digital communications and its impact on the world around us. www.robinmcpherson.com

  • If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.

    Annette Simmons
  • Stories tell us of what we already knew and forgot, and remind us of what we haven’t yet imagined.

    Anne L. Watson
  • We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.

    Jonathan Gottschall
  • More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.

    Peter Guber
  • Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

    Gary Vaynerchuk
RobinAbout Janice and Robin