We are Janice and Robin

We believe in the power of story. As fearlessly creative digital communications consultants we believe that the best person to share yours is YOU.

For 20 years, we’ve helped leading non-profit, community focused organizations, corporate and B2C clients discover the relevant, compelling parts of their business that help them turn engaged supporters into loyal ambassadors.  We provide digital strategies, including websites, social media and live event coverage, based on client needs and goals.

While Janice’s focus is on strategic thinking, Robin’s is on analyzing and learning about emerging digital technologies. When you work with us, you’ll discover how a compelling, agile and measurable digital strategy can help you forge connections with current and potential customers.

 

Janice Arnoldi

Janice

Janice loves a good story and telling them comes naturally to her. As a former national radio journalist Janice knows how to identify “the story” and capture the essence in writing website content and social media posts.

Working in media relations and corporate communications taught her how to bring together different communication needs and goals and communicate across different mediums.  

Janice is on the Board of Directors of the Greater Niagara Chamber of Commerce and Quest Community Health Centre.

Robin McPherson

Robin 

Robin is a photographer who sees the world visually and knows how to capture moments that tell a story and connects with people. You’ll find many of her photos on Instagram @uglyshirt.

Robin takes care of the technical side of digital communications.  She has been working with WordPress for 10 years and is continually looking for the best solutions for clients.  She knows all the ins and outs of social media platforms, digital advertising and monitoring and assessing performance analytics.

Robin is on the board of the St. Catharines Downtown Association and the Foster Festival theatre company, which puts on a summer series of plays at the Performing Arts Centre every summer.  She was a member of the city’s Heritage Advisory Committee for 18 years and the Downtown Development and Revitalization Committee.

 

  • If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.

    Annette Simmons
  • Stories tell us of what we already knew and forgot, and remind us of what we haven’t yet imagined.

    Anne L. Watson
  • We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.

    Jonathan Gottschall
  • More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.

    Peter Guber
  • Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

    Gary Vaynerchuk
RobinAbout Janice and Robin