When you’re writing content for your website or social media, do you think about the words you’re using? Do you try to use big grand words that make you think you sound smart? Do you use technical jargon? Or acronyms that your sales team uses?
It’s important to listen to how your customer speak or write about your product or service and use the language they use. If your customers aren’t able to simply and easily understand how your product or service will solve their problem and help them achieve success – expect them to move on to someone else.