Pathstone Foundation had never had its own stand alone website. Through the Brand Storytelling session, it became very clear that they had to tell their brand story differently than the agency. The Foundation story is one that is focused on connecting with donors, community members and volunteers. Also the success and failure elements of the story were very different.
While the brand story is different, it was crucial for the look and feel of the website to be consistent with the agency branding. The site is built using WordPress and we have integrated their donation system – RaisersEdge – into the site to ensure the donation process is a smooth and simple one.
The one page brand story that was created was most recently used by Pathstone for a spot on CHCH news.