A lot of organizations spend too much money on beautifully designed websites and digital communications and get little engagement because there’s no story. People usually buy based on emotion and that’s why we begin by working with your organization to develop the “story” using our proven Brand Storytelling Framework. We create a clear brand message that is used across all digital and print marketing materials. The story is particularly powerful on websites and social media. You’ll find examples in our Featured Clients section of businesses and organizations who have built new awareness, attracted new customers and are reaching their goals by focusing on their brand’s story.
A story can do what a fact can’t. Memorable stories always win the day, whether it’s at work, at home, tucking our kids in with a good bedtime story, watching TV and even dreaming. We live stories. When you recall your day, you don’t just rely on facts, you paint a picture of the day. How cold it was. How the cold felt. What you ate and how it tasted. You add emotion. That emotion makes a connection.
We take you through our Brand Storytelling Framework to clarify your brand message. Your customer is always the hero of the story who has a problem. You show how your brand solves their problem and what their life looks like when they succeed.
An engaging social media marketing and advertising strategy is essential to driving sales. Social media has never been more fluid so your strategy must be flexible and ready to pivot as technology and people’s preferences change.
Websites are based on the results of your brand storeytelling. The site will have a clean and creative design with a compelling story, powerful images and clear calls to action that engage your customers and invite them into your story.
We believe that simplicity trumps cleverness. All your content will be written with clarity so that you will rise above the noise in the digital world. Your customer’s will identify their need, see your solution and imagine their success.
Digital Marketing Success in 3 Easy Steps
1. Find Your Story
We help you discover your brand story by listening and talking to you about the challenges you face in your business marketing, especially in the digital world.
2. Create an Action Plan
Our approach is customer focused. We create a unique plan for each client to ensure that business objectives are met and success is achieved.
3. Implement the Plan & Watch Your Business Grow.
We work together to implement a strong, focused strategy so that your business grows and thrives.
We can give our customers lots of facts about our business and products. But when it comes to getting a customer to take action, it's going to be how they feel and what they believe about your business or product that will drive them.
We create a unique process for each client to ensure that business objectives are met and success is achieved.
Working with Janice and Robin is fun and fruitful! When Janice took me through the brand story telling process, things began to reveal themselves. And then Robin took the Story we created and translated it into clear and concise messaging on my website. Voila!
From the very beginning. They listened to me, heard me when I talked about the difficulties I was having, they knew what to do, came up with an action plan, and we got to work. I loved it because I didn't have to figure it out. I just had to answer the questions and they knew what to do with the answers. It's easier to talk about my business and mission in terms that actually feel comfortable.
I turned to Janice when it was time to take my business, marketing and web presence to next level. The work Janice does on Story Branding was fresh, impactful, clean and powerful. Janice has a wonderful ability to sit with you and develop the story of your own business, offering and value proposition, then take that message and incorporate it with all elements of you marketing and brand. This approach is critical for any business that wants to succeed today. Contact Janice, you will not be disappointed.
I wanted to use social media in my campaign because I knew it was one of the best ways to reach voters. Janice and Robin were part of my core campaign team. They ran a creative and innovative social media campaign that made the difference in me being elected Mayor.
The Grape Growers of Ontario contracted Janice and Robin to assist our staff with training for online social media-Twitter, Facebook, Pinterest. The training was fun, and immediately effective to connect consumers with the Grower’s story. I highly recommend this firm to assist with all digital communications.