Social Media Strategy

We’ll build you a social media strategy that empowers you to share your story, set yourself apart from the competition and engage your audience. 

At its core, your success on social media is determined by how well you engage with and learn from your online community. To do that, you need to understand the story at the heart of your business and create content that will inspire your audience to take action.

strategy-largeAs social media consultants, we anticipate how people’s thoughts, emotions and beliefs influence their actions, and have the know-how to address challenges before they become problems. By using a custom-built social media strategy to guide you through creating, publishing and sharing well-presented content that engages your audience, you’ll build a competitive social presence.

We develop comprehensive social media strategies that are:

Compelling

We help you define your authentic voice and ensure the client-focused content you create resonates with your target market across different social channels.

Agile

Social media platforms and the conversations that happen on them continually evolve, so you need a strategy that’s adaptable to major shifts in direction, stakeholders’ views and technology. We use consumer and target market feedback to adjust your messages so they motivate your audience to act.

Measurable

Clarifying your social media objectives and aligning them with your business goals are the first steps to building a purpose-driven strategy that gets results. We use plain language to explain which metrics we’re tracking and how our proposed tactics will drive your success.

  • This 17 year old brand has different needs than Neon Buddha and Janice and Robin were able to distinctly give us feedback of who we are reaching out to and how to do it better. We are so happy to be able to connect with our retailers and directly with customer wanting to buy the product.

    Pure Handknit
  • North American reach is required, focusing on branding and the wholesale/retail relationship. The feedback of who we are connecting to and the reach has been great for us to understand our business better and where we are going for the next season. This has been achieved through a number of different strategies they have suggested.  We have also been amazed at the feedback of the engagement levels.

    Neon Buddha
  • At the beginning of the campaign, I was very skeptical that social media would play a significant role in getting people to vote.  However, it became very apparent during the campaign that Janice and Robin’s strategy was reaching not just the younger voters, but all demographics.  Their strategy for our website, mobile, Facebook, Twitter and other social media outlets played a significant role in engaging voters and ultimately in Walter’s success.

    Jason Pollock – Campaign Manager for Mayor Walter Sendzik
  • Janice and Robin have been critical in the execution of the complete social media marketing plan for the Shannon Passero retail division, and with their help we have been able to directly increase sales because of their efforts. I feel this is critical in the business climate of today (especially Niagara)  to see immediate results and quantifiable sales and this has been achieved with great success.

    Shannon Passero Retail Division
  • The Grape Growers of Ontario contracted Janice and Robin in 2014 to assist our staff with training for online social media-Twitter, Facebook, Pinterest. The training was fun, and immediately effective to connect consumers with the Grower’s story. I highly recommend this firm to assist with all digital communications.

    Debbie Zimmerman, CEO, Grape Growers of Ontario
  • I wanted to use social media in my campaign because I knew it was one of the best ways to reach voters. Janice and Robin were part of my core campaign team. They ran a creative and innovative social media campaign that made the difference in me being elected Mayor.

    Walter Sendzik, Mayor City of St.Catharines
RobinSocial Media Strategy