Social Media Certification

certification-largeDo you own or run a business?  Would you like your sales and marketing teams and front-line staff use social media to engage clients and improve sales and customer relations? Have you heard about a brand’s reputation being damaged by a bad post or tweet and worried that could happen to you?

Help your sales, marketing and customer relations teams feel comfortable talking about your company on social media.  Most employees are only interested in helping their company succeed. They want to understand how the company’s marketing and sales strategy translates to social media and how they can represent its values and visions.

Our Social Media Certification is designed to help you assess your staff’s social media skills, create an online code of conduct that provides a framework for your staff, and a certification seminar to outline expectations for online behaviour and your company’s online content strategy.  We will also help you identify who in your company should take the lead on social media.  The end result? You and your  employees to be confident using social media.

Employees need to be taught that, whether they work for a business or non-profit organization each of them represents that organization. Customers will judge a company of 100,000 employees simply by one experience, one conversation, or by reading one LinkedIn profile. Forbes

Certification includes 3 parts:

Assessment

  • Social media accounts of course participants will be reviewed. All participants will complete the online questionnaire. It has been designed to assess social media knowledge of Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and Snapchat. There are no wrong answers.

Code of Conduct

  • Meet with the heads of marketing, sales and HR to review and develop a social media code of conduct that reflects the values and goals of the company.
  • A code for public participation on your company social media channels

Certification Seminar

We want certified users to feel confident when they are posting to social media and the certification course will help participants understand the benefits and pitfalls of using social media.   Seminar topics include:

  • providing clear direction of the social media code of conduct and how it affects their communications on social media
  • identifying the different strengths in using each channel
  • how to write and produce effective content on different platforms
  • pitfalls and how to avoid them
  • what to do when a post or tweet goes wrong
  • how to develop a social media team
Want to learn how to use social media tools?

If you’re confused about how social media works and what it can do for your business, our social media training sessions are for you.

In hands-on, customized individual or group training sessions that focus on your company, your brand and your challenges, we’ll teach you the tactics the pros use to plan and publish social media content. You’ll also learn about how to integrate social media into your daily routine so it’s easy to share your story with your online community.

RobinDigital Literacy