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We are fearlessly creative social media consultants
who believe in the power of story.
Let’s discover yours.

  • Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

    Gary Vaynerchuk
  • If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.

    Annette Simmons
  • Stories tell us of what we already knew and forgot, and remind us of what we haven’t yet imagined.

    Anne L. Watson
  • We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.

    Jonathan Gottschall
  • More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.

    Peter Guber


For 20 years, we’ve helped leading non-profit, corporate and B2C clients discover the relevant, compelling parts of their business that help them turn engaged supporters into loyal ambassadors.

While Janice’s focus is on strategic thinking, Robin’s is on analyzing and learning about emerging digital technologies. When you work with us, you’ll discover how a compelling, agile and measurable social media strategy can help you forge connections with current and potential customers.

What Our Clients Say

  • This 17 year old brand has different needs than Neon Buddha and Janice and Robin were able to distinctly give us feedback of who we are reaching out to and how to do it better. We are so happy to be able to connect with our retailers and directly with customer wanting to buy the product.

    Pure Handknit
  • North American reach is required, focusing on branding and the wholesale/retail relationship. The feedback of who we are connecting to and the reach has been great for us to understand our business better and where we are going for the next season. This has been achieved through a number of different strategies they have suggested.  We have also been amazed at the feedback of the engagement levels.

    Neon Buddha
  • At the beginning of the campaign, I was very skeptical that social media would play a significant role in getting people to vote.  However, it became very apparent during the campaign that Janice and Robin’s strategy was reaching not just the younger voters, but all demographics.  Their strategy for our website, mobile, Facebook, Twitter and other social media outlets played a significant role in engaging voters and ultimately in Walter’s success.

    Jason Pollock – Campaign Manager for Mayor Walter Sendzik
  • Janice and Robin have been critical in the execution of the complete social media marketing plan for the Shannon Passero retail division, and with their help we have been able to directly increase sales because of their efforts. I feel this is critical in the business climate of today (especially Niagara)  to see immediate results and quantifiable sales and this has been achieved with great success.

    Shannon Passero Retail Division
  • The Grape Growers of Ontario contracted Janice and Robin in 2014 to assist our staff with training for online social media-Twitter, Facebook, Pinterest. The training was fun, and immediately effective to connect consumers with the Grower’s story. I highly recommend this firm to assist with all digital communications.

    Debbie Zimmerman, CEO, Grape Growers of Ontario
  • I wanted to use social media in my campaign because I knew it was one of the best ways to reach voters. Janice and Robin were part of my core campaign team. They ran a creative and innovative social media campaign that made the difference in me being elected Mayor.

    Walter Sendzik, Mayor City of St.Catharines

Why Work With Us?

The hardest part of establishing and growing your social media presence is doing it alone, without knowing if your hard work will have an impact.

You have so many questions about how to find out if your current efforts are working, what platforms you should dedicate yourself to and how to forge that ever-important connection with your audience.

When you work with Janice and Robin, you don’t have to find all the answers yourself. We help you discover the story at the heart of your business, and empower you to share it in a way that turns engaged supporters into loyal ambassadors.

Our depth of experience in developing social media strategies and training programs for leading corporations, small-to-medium sized businesses and advocacy organizations means you get a customized plan that provides measurable return on investment.

We also offer guidance and support as you put your plan into action, so you’ll never be left to troubleshoot on your own.

Social Media Strategy

We’ll build you a social media strategy that empowers you to share your story, set yourself apart from the competition and engage your audience. [Learn more]

Social Media Audit

Your social media data tells you a story about your success online. Do you know what it means for your business? We review your numbers in-depth to find out and lay the foundation for a solid strategy. [Learn more]


Confused by all those hashtags and likes? Learn how to plan and publish your social media content like a pro in our customized hands-on training sessions.
[Learn more]

We’ll create a social media strategy and training program that works for you.

Tell us how we can help you.

Our Clients

We create a unique process for each client to ensure that business objectives are met, success is achieved and people are happy.

  • Simple and to the point is always the best way to get your point across.  

    Guy Kawasaki
  • Brands must become architects of community.  

    Simon Mainwaring
  • Social media is about sociology and psychology more then technology.

    Brian Solis
  • What's the ROI of your mum? You can't put a value on a relationship.

    Gary Vaynerchuk
  • Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.  

    David Meerman Scott
  • Focus On How To Be Social, Not On How To Do Social.

    Jay Baer

Contact Us

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Want to know more about how we can help you?
Contact us today.

Janice – janice@janiceandrobin.com / @janicearnoldi
Robin – robin@janiceandrobin.com / @uglyshirt